Foot fall counter
If you are an advertiser, your customers are on the go. They are browsing their phones while they walk through a mall or waiting at the bus stop. With DOOH advertising, it is possible to reach these people with more of a personal touch by using foot fall counter in digital screens that show real-time updates of how many people have walked past them.
The use of this technology can be seen in malls across America and is quickly becoming one of the most popular forms of advertising for retailers looking to increase brand awareness with consumers who may never visit their store but will still see their ads circling the town. Foot fall counter also provides advertisers with information about who is viewing their ads - very important, since this is one of the most sought-after demographics for advertisers.
The problem with traditional DOOH advertising is that there has been no real way to measure its success or how many people are actually viewing it. With the advent of foot fall counter, this information becomes accessible and easy to track.
If an advertiser wants to know how many men between 18 and 25 saw their ad on a digital sign, they can go back to view and count how many times these numbers have appeared in reviews from foot fall counters. This makes it simple for advertisers to track where their marketing dollars are being spent long after the campaign has finished, making them more likely to invest in future marketing efforts utilizing footfall counters.
Which companies are using foot fall counters?
Foot fall counters have a wide range of uses. For advertisers, the most obvious benefit is that it gives them information about their target market and how many people are viewing their ads in real-time.
In addition, this data provides marketers with a way to get detailed insights into how their marketing dollars are being spent. Foot fall counters also allow malls to keep track of traffic flow, whether for security or finding ways to improve the customer experience within the mall. For retailers, these counters provide invaluable information about who is shopping at the store and where they spend most of their time while browsing products.
This can give retailers insight into what kind of ads might resonate more with certain demographics and product types so that they can reach the right customers with their marketing dollars.
Foot fall counters may be a new way to track advertising, but it's quickly becoming one of the best and most beneficial ways for advertisers and retailers to gather information about their target markets and how to interact with them in real-time.
By using foot fall counters, these companies will be able to improve the relevancy of their advertisements as well as increase customer engagement through DOOH advertising. In turn, this will lead to increased foot traffic at retail locations as well as better brand recognition from those who view ads that come from the use of foot fall counters.
There are a number of benefits associated with using foot fall counters including better customer engagement through targeted marketing as well as a way for advertisers and retailers to track where their ad dollars are being spent which will allow them an increased return on investment.
Foot fall counters can be used by advertisers to gather detailed insights into who is viewing their ads as well as provide valuable data about what kind of ads resonate more with different demographics or product types.
Foot fall counters provide advertisers, malls, and retailers with a new method to keep track of customer traffic flow as well as give them information about who is shopping at their store and where they spend most of their time while browsing products.
Increased relevancy in advertising will lead to increased foot traffic from those who are seeing the ads coupled with better brand recognition from those individuals. These benefits associated with using foot fall counters make it a valuable tool that offers marketers a way to improve brand engagement through targeted DOOH advertisements as well as increase return on investment for advertising dollars through detailed insights into how their money is being spent.
Foot fall counters are another way of providing data to advertisers. Track the number of people that walk into your store, and then advertise accordingly! It’s a great way of increasing sales, especially for retailers.