Digital out-of-home trends
Digital out-of-home trends are a hot topic in the industry. Digital signage has been around for a while but it's just now starting to take off because of its ability to target specific audiences and provide hyperlocal information that resonates with people in their area.
It also provides advertisers with more ways of targeting consumers without being too invasive or annoying them by using audio ads or video advertisements instead of static advertisements. A lot is going on in the world right now so there will be no better time than today to find out what digital out-of-home can do for your company!
Digital OOH has been around for about two decades now but it is just starting to explode because advertisers are beginning to see the benefits of this advertising medium. It first started as billboards on the side of highways which people generally ignore, but now there are more ways to reach your audience using new digital out-of-home technologies which include:
- Digital screen displays
- Transit advertising
- Mobile devices (iOS and Android)
- OOH combo packages including other media types like posters or print advertisements
- WiFi network advertising
- Digital kiosks
Digital out-of-home is a very powerful advertising medium because it targets specific audiences who are in a certain geographical location and can provide them with hyperlocal information that they need. It's also a more effective way of marketing because it allows advertisers to better reach their target audience.
Digital out-of-home is a very effective advertising medium is because it allows advertisers to better reach their target audience by having their advertisement shown in a certain geographical location.
The reason that digital out-of-home (DOOH) technology is booming right now is because of the ability for people to get information immediately. It's all about convenience and saving time for consumers nowadays. Digital screens allow businesses to provide customers with exactly what they want, when they want it and where they want it.
With this in mind; we can see why we are seeing more and more DOOH ads appearing on platforms like Google and Facebook: because both companies know how important convenience is to consumers!
This kind of advertising has given advertisers an opportunity to target their audience not only by geographically locating them but also by judging demographics based on age, gender, income levels, etc. These new forms of advertisements have been around for a couple of years now so we can see from the boom in budgets that people are really starting to enjoy them.
Due to DOOH advertisement platforms - we can see why digital signage is so popular: it provides us with a good way to show off our products and services by providing information and creativity without being annoying! It has also been seen that people respond better to digital signage than static advertisement boards so this is definitely something we want to consider when promoting our brand.
Digital signage is a modern tool that we need to be using in today's era of technology and convenience so why not give it a shot?
Digital out-of-home has been around for a while but it just now emerging as one of the most used forms of advertisements because of its ability to target specific audiences, provide hyperlocal information that resonates with people in their area, and provides advertisers with more ways to target consumers without being too invasive or annoying them. In conclusion, digital out-of-home trends won't be going anywhere anytime soon!
With all of these new technologies coming about; our world will never stop revolving around convenience and we will continue to see more and more DOOH ads pop up everywhere we go!