Uses For AI-Powered DOOH Networks In Areas Other Than Marketing
The digital out-of-home (DOOH) infrastructure has shown immense growth over the past few years. And with all the advancements in Artificial Intelligence, it is only natural that we look to apply this
technology to DOOH networks. Although the network was primarily created to provide compelling adverts, it has started to gain traction in other areas as well, like in pharmacies and gas stations. The
following article discusses Uses For AI-Powered DOOH Networks In Areas Other Than Marketing
1. Intelligent Traffic Management
One of the main advantages of a digital out-of-home network is its ability to provide real-time information to drivers. This information can be used to improve traffic flow and help reduce congestion. By using AI, the networks can become even more intelligent and responsive. For example, they could automatically adapt their messages based on the current traffic conditions. This would help to improve driver safety and reduce the amount of time spent in traffic.
2. Enhanced Customer Experience
Another great use for AI-powered DOOH networks is to provide a better customer experience. For example, retailers could use the network to provide targeted offers and promotions. This would help to increase sales and improve customer loyalty. The network could also be used to provide information about the store, such as its location and opening hours. This would help to reduce the number of time customers spend looking for information.
3. Improved Safety and Security
Digital out-of-home networks can also be used to improve safety and security. For example, the network could be used to provide information during an emergency. This would let drivers know
about any evacuations, accidents, and road closures in their area. The network could also be used to keep track of security cameras in public places. This would make it easier for officials to monitor
important areas, such as airports or busy roads.
4. Information Delivery
Many digital out-of-home networks already provide information to drivers in real-time. And with the rise of AI, companies could start using these networks for other purposes too. For example, they
could use it to deliver information about events and updates that are currently happening in their city or country. This would help keep drivers up-to-date on key issues and ensure people are never in
the dark when it comes to important happenings.
5.Digital Signage for Events
The use of large screens during exhibitions or conferences is something that is now common practice. By having a digital signage network in place, organizers can not only display promotional
content but also provide live updates on the event as it is happening. This can be beneficial for ensuring that delegates are kept up to date with the latest information.
6. Digital Signage Networks for Education
More and more educational institutions are starting to use digital signage networks in their lecture halls. This is particularly useful when the lecturer wants to display content, such as diagrams or images on a large screen so that everyone can see it. A digital signage network also allows students who aren't able to get a seat in the front row to still be able to see the presentation.
7. Digital Signage Networks for Transport
Another sector that is starting to use digital signage networks is the transport industry. For example, airports are now using large screens to display information about arrivals and departures. This helps
to keep passengers informed and makes the process of checking in and boarding flights much smoother.
All of this is possible because DOOH networks have access to some very valuable data about their users. They know where you are, who you are, what time of day it is, and what you are doing. This makes AI-powered DOOH networks the perfect way to provide real-time information in an intelligent way. And if they can use this information in multiple ways, there is no telling how successful they will become.
The Future of Digital Out-of-Home Networks
Digital out-of-home networks are becoming more and more popular. And with the rise of AI, they are only going to become more useful. They can provide real-time information in an intelligent way,
and this is something that businesses and other organizations can benefit greatly from. So, if you are looking for a way to keep your audience informed, a digital out-of-home network is the way to go.
The future of digital out-of-home networks lies in the hands of data. Networks will need to be able to collect and analyze data in order to make intelligent decisions about what content to show and when. This will allow for more personalized and relevant content, which is what consumers are increasingly demanding.
Another trend that will impact the future of digital out-of-home networks is the move towards 5G. With faster speeds and lower latency, 5G will open up new possibilities for interactive and immersive experiences. Networks will be able to support more data-intensive applications, such as augmented reality and virtual reality.
FastEdge, LLC is an AI technology development firm dedicated to using technology to make business decisions more accurate, timely, and profitable. Find out more about us at FastEdge.ai.