Myths About Digital Out-Of-Home

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Myths About Digital Out-Of-Home

When it comes to digital out-of-home advertising, there are many misconceptions and myths floating around. In order to help you better understand this growing advertising medium, we’ve decided to debunk some of the biggest myths surrounding digital out-of-home advertising.

What are the biggest myths about digital out-of-home? 

Myth #1: Digital out-of-home is only for big brands

Reality: While larger brands do tend to gravitate toward DOOH, small business owners and local advertisers also have a lot to gain from this advertising medium. Although it’s true that digital out-of-home is an expensive form of advertising, the cost of operating a DOOH campaign is actually much lower than you may think. DOOH advertisements have a very low maintenance cost and can be run for as long or as short of a time period as you want. Plus, there are many different types of media to choose from – your budget will
ultimately decide what type of media is right for your campaign.

Myth #2: All DOOH ads look the same 

Reality: DOOH media come in all shapes and sizes, so you can find an ad that’s perfect for your brand or product. From video walls to digital billboards to mobile ads, there’s a type of DOOH media for every budget and business. And because the technology is always changing, you can be sure that your ad will look fresh and cutting-edge.

Myth #3: DOOH advertising doesn’t work 

Reality: DOOH advertising is one of the most effective forms of advertising out there. Not only is DOOH advertising visually stunning and eyecatching, but it’s also been shown to be extremely effective.

DOOH advertising works especially well when combined with other tactics like SEO and social media, which makes it a very effective tool for local advertisers.

Myth #4: Digital out-of home is only good for branding 

Reality: Yes, most digital out-of-home ads do focus on brand awareness, but there are many different ways to use DOOH. While your main objective should definitely focus on developing brand awareness, it doesn’t hurt to have a secondary objective as well. You can successfully meet many objectives by simply choosing the right message and media channel.

Myth #5: DOOH isn't beneficial in the long term 

Reality: Actually, digital out-of-home has been shown to build brands and raise brand awareness. One reason why DOOH works so well is its ability to target a specific audience effectively. For example, if you want to reach young professionals, billboard advertising might
make the most sense. If you want to reach moms with kids, then a mobile ad campaign would be better. Because DOOH can be so specific, it’s great for building brand awareness over time.

Myth #6: DOOH can't target specific demographics

Reality: DOOH advertising is actually very good at reaching specific demographics. Not only can you reach different demographics by choosing the right message and media channel, but DOOH technology itself has been designed to be extremely effective at targeting a specific type of person. Whether it’s a young professional or a mom with kids, there’s a good chance that DOOH can reach them.

Myth #7: DOOH is used only to sell the remaining inventory. 

Reality: DOOH is actually great for generating leads and driving conversions. Yes, DOOH can be used to sell the remaining inventory, but it’s also great for generating leads and driving conversions. In fact, many businesses have found that DOOH is one of the most
effective ways to get people to take action. Whether you want them to visit your website or buy your product, DOOH can help you achieve your goals.

Myth #8: You can only run a DOOH campaign for a short time period.

Reality: There really isn't a set timeframe for how long you should run a DOOH campaign. Yes, it’s true that there is no set time frame for running a DOOH campaign, but if you find that your ad isn't generating any results after a certain amount of time, then it’s probably smart to take it down.

Myth #9: Digital out-of-home is still in its infancy stages.

Reality: DOOH has been around for over 10 years!
Yes, digital out-of-home has been around for over 10 years and it's only getting bigger and better. With the introduction of new technology and high-speed Wi-Fi, DOOH is more effective
than ever before.

Myth #10: All your systems need to be reprogrammed to support DOOH

Reality: DOOH works with all technology, including digital signage networks. You don’t need to reprogram your existing systems if you want to start using DOOH advertising. In fact, many businesses have found that it can work well with their current digital signage networks. It only makes sense because both are designed for bringing content to a large audience.

As you can see, there are many different myths about digital out-of-home advertising. By dispelling these myths, we hope you realize that DOOH is a great way to reach your target audience and achieve your marketing goals. So what are you waiting for? Start using DOOH today! We at FastEdge can help you craft a DOOH campaign that works.

FastEdge LLC is an AI technology development firm dedicated to using technology to make business decisions more accurate, timely, and profitable. Find out more about us at

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