Automatic Footfall Counter
An automatic footfall counter is a device that counts the number of people passing a certain point in time. It could be used for commercial purposes as it can track how many customers entered a shop and how many entered other shops near it. Another advantage of using this system is that it provides average footfall numbers per day, week, or month so this data could be used as part of market research strategies.
Advertising hoardings equipped with a footfall counter would count the number of people walking past and report it to advertisers, making them aware of how many potential customers passed their display. This would take account of those who walked along the street but did not look at the site and those people obscured from view by other passers-by. It could be used for both business and advertising purposes: shops and other premises could monitor the influx of customers and use this information as part of their market research; tourists' itineraries could be made more interesting by showing which sights were most frequented; advertisers would know which adverts attracted the most attention.
How it works?
The automatic footfall counter can be useful in many ways, it counts the number of people walking by the object, it can be used for both business and advertising purposes. It can help advertisers to choose which advertisement is more popular among people so they will have an idea of what adverts attract the most attention.
For example,
if a tourist attraction receives many visitors, its owners may place ads on the boards near this location so more people might see it. It can be helpful for travel agencies as well because they could show these stats on their websites or on ads to convince future travelers that there are many visitors at this specific sightseeing point.
In case if tourist attraction receives many visitors, its owners may place ads on the boards near this location so more people might see it. It can be helpful for travel agencies as well because they could show these stats on their websites or on ads to convince future travelers that there are many visitors at this specific sightseeing point.
Market research firms might also find footfall counters useful because they can use them to collect market statistics from different areas. When a footfall counter has been installed it is very difficult, if not impossible to take any accurate data from that area. In other words, when there are no counters in an area, people tend to spend less money on products and services. This may be because we do not know how many tourists or shoppers visited our shop or another one. So we close our business earlier because we think nobody comes here anymore and we did not notice the hidden visitors (people did come but they did not look at any posters and advertisements).
For example,
you could place ads on the walls of airports; if an automatic counting system detects thousands of passengers who passed by it then this will be your best ad placement service.
When it comes to companies, another important fact is that they can use data gathered by footfall counters for their advertising purposes because companies often have different types of products or services which could attract the average customer's attention. It can be anything from small local shops to international corporations whose products are spread all around the world so they need to provide accurate data about their business activity.
These sensors are connected via cable to a central unit that stores every single piece of data. This device shows actual numbers or averages per hour, day, week, or month depending on the company's needs. When people come close enough to the sensor it calculates how many people pass through based on weight and figures out who they are (individuals or groups). These statistics could be used to enhance strategic planning and development.
What are its advantages?
The main advantage of an automatic footfall counting system is that it can track hidden visitors even though they did not look at an advert. For example, a large group of people may be moving together and have no reason to stop or look at advertisements but one person could break away from the crowd for any number of reasons - he might have seen something which caught his attention or simply stopped to read a sign on a shop window. The footfall counter will detect his movement because he is turning away from the rest of the groups so this kind of isn’t counted when using manual counters.
This advantage works the same way with people passing by in cars, buses, or any other vehicles. The Automatic counter is able to count their number accurately because it detects when they paused at a zebra crossing and so on. Another advantage is that footfall counter can be used for business and advertising purposes: shops and other premises could monitor the influx of customers and use this information as part of their market research; tourists' itineraries could be made more interesting by showing which sights were most frequented; advertisers would know which adverts attracted the most attention.
What are its disadvantages?
Footfall counting system usage has also its disadvantages - it requires regular maintenance because if sensors are not working properly, companies have incorrect data about how many people pass ads or shops; it can show false information about certain footfall locations.It is clear that the automatic footfall counting system has many advantages and disadvantages, its usage can determine how well an advertisement was used (was it profitable to place it there?), how intensively a shop works so if someone wants to have a better result he should use this counter for his business or advertising purposes.