FastEdge - Driving Success with Advanced Audience Measurement Solution for Outdoor


This case study showcases the implementation of an advanced outdoor audience measurement system to measure vehicle and pedestrian traffic, providing valuable insights for businesses and advertisers.

In this data-driven era, the ability to access real-time information about outdoor audience engagement, ad performance, security tracking, and audience targeting has become a transformative force for businesses and advertisers.
As a pioneer in audience measurement solutions, FastEdge recognized the opportunity to revolutionize the industry by providing accurate data-driven insights for billboard campaigns.

Business Problem / Opportunity:
Tracking people and vehicles in outdoor environments enables enhanced public safety, efficient traffic management, and optimized urban planning. Retailers can use this data to improve store layouts and marketing strategies, while event organizers can manage crowd flow and ensure a safe experience for attendees. The transportation and logistics sector benefits from better fleet management and delivery route planning. Additionally, tracking supports environmental monitoring and aids emergency services in rapid response and resource allocation during critical situations. Overall, these technologies offer transformative opportunities for smarter, safer, and more efficient outdoor environments.

We offer advanced outdoor audience measurement solutions through computer vision for audience detection, impressions calculation, and real-time data analytics. AI-driven audience profiling and predictive analytics optimize ad placements, content, and campaign performance. Security tracking enhances safety and anomaly detection in public spaces. Integration with other data sources provides a comprehensive view of audience behavior. Data privacy and compliance ensure ethical handling of personal information.

Results and Benefits:

  • Data-Driven Decision Making: Businesses and advertisers can make data-driven decisions based on real-time information about traffic patterns, ad visibility, and viewer engagement.
  • Ad Performance Optimization: Insights on ads watched and viewer behavior help advertisers fine-tune their creative content and placements, increasing the overall effectiveness of their campaigns.
  • Security and Safety: Security tracking features enhance public safety and allow for better crowd management during events and high-traffic periods.
  • Audience Targeting: Number plate tracking enables businesses to identify and analyze the demographics of their audience, allowing for targeted marketing and personalized campaigns.
  • ROI Measurement: By tracking the number of ads watched and correlating it with consumer behavior and sales data, advertisers can measure the return on investment (ROI) for their outdoor campaigns more accurately.

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